About Us

Rude Not To...

Established in 1956, rude not to… is the UK’s original alternative clothing retailer and has been selling mens and womens, fashion. Fuelled by a love of Ska, 2 Tone, Northern Soul, Mod and R&B music we’ve been at the front line of the alternative clothing scene for more than 60 years bringing you the best designs in fashion.rude not to... stocks what ever you want, Skinhead, Mod, Ska, 2 Tone, clothes, footwear and accessories first along with the coolest Suits, Original Harringtons, T-Shirts, and shoes from the world’s hottest UK brands.